Tag: partnerships

April 23, 2024

High-performing startups often feature strong founding teams that combine business-minded generalists and technical-expert specialists. The mythic founder who does it all is rare for good reason. The skill set that makes someone a top-notch developer or scientist isn’t the same […]

November 30, 2023

Astrategic alliance is a partnership between two or more companies to achieve mutual benefits and go after specific goals while remaining independent. If you’ve never thought about it or believe it’s only for larger companies — think again. As a […]

November 10, 2023

In the unpredictable landscape of startups, where triumphs and tribulations often walk hand in hand, embracing optionality can be your beacon of hope and resilience. As entrepreneurs, we’re wired to chase opportunities, navigate obstacles, and, above all, carve our path […]

November 10, 2022

Technological advancements have significantly improved outcomes and efficiencies across various industries. However, issues like rising costs due to IT staff shortages influence technology services costs. The best strategy to maximize business needs amid inflation involves appreciating existing shifts in economic […]

September 27, 2022

In my experience as the CEO of an e-learning company, I’ve seen many businesses employ partnerships as a growth strategy — especially as business environments become more complex and unpredictable. Many companies work with partners including franchisees, resellers, consultants and […]

March 17, 2022

From TikTok-everything to the widespread monetization of content creation and social commerce boom, influencer marketing will continue to shape the creator economy as we know it. Marketing departments are reacting accordingly, with more budget dedicated to influencer campaigns each year. […]

September 21, 2021

With over a billion active users per month spending an average of 30 minutes per day on the platform, there is no denying the amount of reach potential Instagram has. And it’s not just Instagram ads and shoppable stories that […]

July 13, 2021

Many startups (like ours) don’t have outside investors. We have chosen to self-fund our business, which has its pros and cons. While we are maintaining control (a good thing), one of the biggest challenges is funding marketing, which as we […]

June 29, 2021

Over the last 20 years, I’ve spent countless hours with some of the world’s most highly-paid speakers (who get $10K-$100K per talk) and successful entrepreneurs (who have had $100M+ valuations/exits). Here are my key observations on the common elements I’ve […]

April 16, 2021

1. Start small. “We first ask any potential vendor about their sustainability practices to make sure our values are aligned. If they are, we experiment with small-batch orders to ensure that any wrinkles can get ironed out early on without […]

January 29, 2021

Gates-and-BallmerI always tell entrepreneurs that two heads are better than one, so the first task in many startups is finding a co-founder or two. You need to find the skills or experience you don’t have in business, technology, or money. […]

January 20, 2021

It’s one thing to weather a storm with your business partner. But how do you keep a partnership solid when business is booming? Danielle Gronich and Kayleigh Christina, co-founders of CLEARstem Skincare, have been busy building their business and featuring […]

July 10, 2020

The economic fallout of the coronavirus has hit small businesses hard. As of June, one in five had closed temporarily or permanently. Those that are surviving have one thing in common: they are pivoting. To get perspective from the trenches, […]