From TikTok-everything to the widespread monetization of content creation and social commerce boom, influencer marketing will continue to shape the creator economy as we know it. Marketing departments are reacting accordingly, with more budget dedicated to influencer campaigns each year. At SocialPubli, we continue to see increased demand for influencer marketing campaigns and a growing appetite for exploration on new platforms.
Here’s what we anticipate for 2022 and beyond:
1.TikTok influencer marketing is going full steam ahead.
TikTok continues to reach new heights, including passing the 1 billion monthly user milestone, with influencers and their clever, creative content powering the growth.
