We’re often told that slow and steady wins the race, and that repetition is key, but that’s not the case when it comes to content strategy. Posting the same content in repetitive formats gets old fast and isn’t a good way to retain or expand your audience.
Although content production is a creative process, it needs to be approached with a strategy. You can’t predict the ideas you are going to have, but you can categorize how you’ll use them. Here are a few tips for conceiving solid content strategy that increases your brand awareness and optimizes your reach.
