While email marketing remains a popular and viable way to reach customers, it also has the potential to cause annoyance or get flat out ignored if not handled in the right way. Emails frequently hitting customers’ inboxes that follow the same stale format or provide little to no value often won’t inspire readers to click through—if they even open the email at all. So what should email marketers do?
Here, the experts of Young Entrepreneur Council discuss some of the strategies businesses can use to breathe new life into their email marketing efforts and keep their emails from being sent directly to “Trash.”
