If I see one more Facebook ad that talks about how to build your “brand” I will engage in primal scream therapy.
Building a brand is not hard, as online marketers would lead you to believe. A “brand” is, simply, your reputation.
Here are the 3 keys to building a brand for your small business:
Capture what clients have said about you. They define your brand, not you.
Build a logo that’s readable and simple. That’s not your brand; just a doorway to your brand.
