The idea of branding your business can be overwhelming.
Branding includes the design of your website, your marketing materials, your company culture, your social media personas and so much more.
It’s a lot. But you can break it down into smaller steps, especially if you’re just getting started.
And there’s certainly value to investing in your brand. As a less-recognized business, especially, developing a strong brand can help build trust and raise brand awareness over time.