It’s no secret that accounts using Google Ad Grants for Nonprofits have their limitations. And while it may be easy to complain about the lack of features for a Google Ad Grants account, you can work with these limitations. There are certain workarounds that we can use to try and squeeze as much juice out of these campaigns as possible.
Today, I want to go over three key workarounds that you can use to try to get as much free traffic as possible:
- Use mobile app extensions
- Try Dynamic Search Ads
- Set up automated bidding to get over bid limits
