Trickle down economics may or may not work but trickle down technology certainly does.
If you think of the process like a wheat thresher, new powerful technologies always hit the enterprise market first as a big, solid masses (think the original supercomputers) and emerge for small business chewed up, refined, and affordable. Think the desktop PC.
This is especially true in the case of the marketing tools that you rely upon today, such as website and SEO tools, email marketing, and advanced digital advertising.
