The success rates for startup businesses are dismal. According to Forbes, a renowned media outlet, up to 90% fail. And this is for both B2C and B2B brands. Now, if you are a founder, this should worry you. But do not worry. In this post, I am sharing four specific growth marketing strategies that can take you up the success stairway and that you can implement right away in your business.
1. PR via media mentions
Public relations is one of the most effective ways a startup can amp up its authority in search engines and even close deals with partners and investors. Also, it ensures that when prospects search your brand, they find quality and credible articles by renowned sources, such as Forbes and Techcrunch.
