I’ll be the first to admit it: millennials are an annoying group to market to (I can say this because I’m a millennial). Trends among millennials seem to end as abruptly as they begin, and nailing down patterns and preferences of the group is next to impossible-there’s no telling what will or won’t go viral.
Bearing such difficulties in mind, gaining the endorsement of millennials can drastically boost your exposure and success as a brand. The challenge then becomes utilizing the right channels to communicate with millennials, as well as providing an experience the group is likely to respond positively to.
