Millions of businesses join Facebook, Twitter and Instagram every day for the sole purpose of generating traffic. Many set up Google ads. Because of this increasing participation in social media, however, success with conventional online advertising has become harder to come by.
For the small business owner, this problem is especially worrisome: These smaller guys (and gals) are up against bigger competitors with much larger marketing budgets and armies of marketers. They’re worrying about setting up the perfect Facebook ad to avoid “banner blindness.” They’re consumed with that fragile Facebook post-to-ad ratio.
