Whether a startup or a Fortune 500 company, earning positive and continuous media coverage is an important part of building strong relationships with customers, partners, investors, employees, regulators and other key audiences.
Yet even the largest organizations often do not have a steady stream of news to report, which begs the question — how can you earn positive media coverage when there’s no news? With a little creativity and chutzpah, there are actually quite a few ways to general high-quality, consistent coverage.
