Consumers are increasingly looking to support companies that align with their personal values — and employees are looking for workplaces that give back. In building a social impact initiative, small-business owners can strengthen relationships with customers, grow business, and motivate employees while helping their community. Let’s consider five ways to bolster social impact marketing efforts in the new year.
1. Be authentic to be successful
The best social impact campaigns evoke emotions such as empathy, compassion, and hope — but this has to be done in a way that is authentic and true to a business’s core values. If a business uses social impact to pander to a certain audience, the efforts may backfire.
