There’s no doubt that Facebook is a great platform for marketing your business. In fact, more than 5 million businesses are advertising on Facebook. But you can’t just jump into Facebook advertising without a plan and you don’t want to throw a bunch of money into paid ads that don’t drive any sales to your website.
So how can you make sure your Facebook marketing efforts get the highest ROI, or return on investment? With just a bit of extra preparation, instead of testing your luck, you’ll be able to practically guarantee that your ads will make an impact on Facebook users.
