Posting about your brand on social media has become an essential part of any business marketing plan. But if you’ve let your blog lapse because longer-form content seems like too much of a commitment, you’re missing out on a major opportunity to connect with your audience — and convert them into customers.
At the content marketing agency I co-founded, I’ve seen just how incredibly powerful (and successful) blogging has been for clients like OXO and Nutanix that incorporate it into their business strategies. In fact, 68 percent of marketers find blogging more effective than it ever has been, according to data tracking tool Databox; brands that post content on blogs produce about 67 percent more leads than those that don’t.
