Your brand is an asset. With a strong personal and company image, you can build an audience that can’t wait to hear from you and reduce your marketing costs to zero. But brands take years to build and seconds to ruin. Hours spent defining a customer avatar, crafting that perfect voice, and poring over landing page copy can all go to waste if you don’t protect it from external influences that could bring it harm. While ChatGPT has the potential to supercharge your output and help you get more done in less time, it could have darker implications for the effort you’ve expended.
