You can’t underestimate the importance of email newsletters to your business. It’s a personal but non-invasive method to reach the people who care about your brand. A newsletter accomplishes so many things, including:
- It allows you to start intimate, uninterrupted conversations with your customer base.
- It gives you the opportunity to become a source of education and entertainment, thus building people’s trust and love for your brand.
- It’s the perfect channel to inform your audience about new products and services, in addition to alerting them to up-to-the-minute updates and sales and specials.
