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6 Persuasion Techniques You Need To Arm Your Site With

February 8, 2016

Most people have an operating theory of free will – we have particular tendencies, but for the most part, we make our own decisions based on rational options.

Robert Cialdini, author of Influence: The Psychology of Persuasion, is one of the people who wanted to know just how true that is. The general verdict is, there are a lot of areas where free will isn’t a thing – our brains take shortcuts and make irrational decisions.

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