Brand messaging isn’t just a trendy marketing phrase. It’s a powerful strategy that weaves together all of your business’s content and processes. According to HubSpot’s definition, “brand messaging is the way your brand communicates its unique value proposition and personality through its verbal and nonverbal messaging. Your messaging can inspire and motivate them, making them want to buy your product.”
But your company’s brand messaging doesn’t start with your customers or how your customers view your brand. It begins internally with the work culture and people that work behind the brand.
