Social media is not like traditional marketing where you’re directly sending marketing messages to your customers. You can do that of course, but certainly not the most effective use of time.
Rather, social media is a way to build a brand and a reputation over time with a large and diverse audience, some of whom might not become your customers.
However, being active and seen as a leader in your industry will certainly being engaging to customers and attract new prospects to your company’s sales and marketing pipeline.
