The overall ecommerce sales are increasingly coming from mobile devices. In 2018 it was 40% of the total sales, and by 2021 it is expected to jump to 54%. For businesses that develop ecommerce apps, it means they are better positioned to address this growth.
However, it is going to take more than coupons and discounts to keep your customers hooked on your app.
According to a new survey and report from Clutch, businesses must design ecommerce apps with the goal of delivering the best possible overall experience. This means addressing everything from browsing to checking out without any difficulty.