Agenuine identity requires no announcement. But the moment one feels compelled to proclaim their personal brand, they risk losing the very essence of authenticity that underpins their credibility and appeal.
Arguably, there exists no rigid blueprint for cultivating a robust personal brand- the methodology must remain as adaptable as the individual it represents. However, we often see entrepreneurs encouraged to share remotely constructed thought leadership, put together by teams with limited access to their firsthand experiences and perspectives. We see them sent content calendars, with preconceived narratives, to engage on LinkedIn with a pre-defined list of industry stakeholders. They are assigned speaking opportunities on peer panels, most of which are recommended based on a rigid set of criteria that rarely evolves or takes into consideration their personality traits and developments of interests.
