When “less is more” is applied to the marketing world, you get the concept of cost-effective marketing. Also known as frugal marketing, this approach is all about optimizing marketing strategies to achieve the greatest results while spending the least.
As a young entrepreneur, I started out with very little money to invest in marketing. This constraint forced me to think outside the box and get creative with my promotional efforts. Through this process, I discovered several cost-effective marketing strategies that provided a significant return on investment. I’d love to share what I’ve learned with you.
