Someone recently asked me if my company, Little Passports, used an agency to come up with our company’s name. I appreciated the compliment, but it made me laugh since there was no money at all for that in the beginning!
Some of the biggest mistakes you can make when starting a new business are around how you spend your money – one bad investment can deplete your cash reserves and potentially put you out of business, while other crucial spends such as legal advice can be absolutely necessary.
