Venturing into the unknown can be difficult, but for business owners, taking a risk to try something new can pay off big time. Wade Dickinson, owner of Heirloom Engravers, had found great success as an engraver, with the endorsement of Tiffany’s and many other large corporations, but he was hesitant to change his traditional business strategy to embrace online marketing. Luckily, customer and reviewer Sarah R. made an important recommendation that would help Wade triple his business: to claim his Yelp Page, something he had been avoiding.
