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Get Smart: What is Business Intelligence and Why Do You Need It?

Business intelligence allows small, medium and large businesses to make better decisions by accessing big data.

Even small companies that don’t accumulate a large volume of data can derive considerable benefits from better analytics.

Initially only large businesses could afford the cost of using Business Intelligence software because of the cost of the software itself and the infrastructure to run it on.

However, recent technological innovations like Software as a Service (SaaS) on a cloud computing platform have leveled the playing field.

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