If you’ve ever considered paid advertising as a way to grow your business, you’ve definitely heard of Facebook Ads and Google Ads. But how do you decide between these platforms? Should you run ads on Facebook? Should you choose Google? Maybe both? Which one is better?
The quick answer is: it’s not as black and white as you’d like, since each platform uses a different approach to reach your audience. In this blog we’ve highlighted some advantages of each, to give you a better insight into the options available to you.
Google Ads
With Google you can run ads on Google itself as well as on YouTube. The platform offers a variety of campaign options:
