With the rise of social media platforms, messenger services, and chat apps over the past ten years, some may have expected retail email marketing to fall by the wayside. While these social media avenues can be effective marketing tools, don’t count out email anytime soon. Not only is the “O.G.” digital marketing tool surviving but it’s also thriving.
The quality of a retail store email list has never been more important for small businesses and nonprofits. Whether starting from scratch or looking for ways to boost your audience, continuing to grow your list of prospects should remain a top priority.