You’re organizing all wrong around mobile. It’s tough to hear, but it’s true.
At some point over the past few years, your CEO, board or executive team found religion in mobile. The edict that this is the year of mobile came down from above.
With the best intentions, your organization tapped its top performers (probably you, if you’re reading this) to create a cross-functional “tiger team” to move fast and set your organization up for success.
However, it wasn’t that simple.
