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How a Solopreneur Creates Word-of-Mouth Marketing Magic

September 21, 2023

Starting and growing a small business alone is a unique challenge, which Trickery owner Aaron Rabkin knows all too well. At Trickery, a magic and comedy show in Chicago, Aaron does it all: hosts the show, writes the scripts, manages the finances, and even cleans the entire venue.

Aaron opened Trickery six years ago, and it’s still going strong, with the show consistently sold out weeks in advance. As a one-man production, Aaron had to learn how to balance the demand for his shows with his capacity to perform. Trickery is a small space, with room for roughly 35 people per performance.

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