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How Storytelling Can Help You Craft An Investor Pitch That Stands Out

July 21, 2023

Via: Forbes

Every superhero needs an origin story. Robbie Crabtree’s is just a bit more Atticus Finch than Spider-Man.

Before he launched Founder Fundraising, Robbie spent seven years in the courtroom—litigating everything from gang and cartel violence to capital murders and child abuse. That’s when he began using the term “competitive storytelling,” which is now the name of Founder Fundraising’s parent company. As any courtroom drama fan can attest, attorneys on both sides need to persuade with facts and also make emotional appeals.

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