Managing projects in leading global corporations is an ambitious and responsible task that requires in-depth analysis and innovative approaches. Mikhriniso “Niso” Nigmatullina—an expert with a decade of experience in strategic marketing, e-commerce, and business development—provides valuable insight on crafting and executing highly effective marketing strategies and her proven techniques for surpassing KPIs.
Initially, Mikhriniso built a successful career at Procter & Gamble in the CIS market, where she was promoted from intern to manager, overseeing the online commerce segment of the company’s pharmaceutical brands after a breakthrough in improving commercial performance. She is now responsible for developing the B2B division in the US sector of VistaPrint (Depositphotos) —a global e-commerce corporation that offers royalty-free content for the marketing needs of businesses and private clients.
