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How To Bridge The Gap Between Sales And Marketing To Improve Revenue Growth

September 13, 2023

Via: Forbes

Sales and marketing misalignment is a sad reality for many B2B companies. When those two teams aren’t in sync, every revenue-generating department feels it. The good news is that there’s a way to fix it—and it’s a good one.

In this article, I want to talk about some of the most frequent challenges that arise from the sales and marketing disconnect and provide simple steps you can take to improve collaboration between them.

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