Marketing teams at mature companies aren’t usually tasked to reinvent the wheel. They’re not responsible for driving triple-digit year-over-year growth. They’ve already introduced major initiatives and hired internally and/or found partners to help run them.
This might sound cushy to marketers used to high-growth and startup land. But with most of the fundamental work covered, if not fully optimized, a marketing team’s success comes down to advanced factors like tech integration, analytics, channel expansion and brand marketing.
