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Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel emotionally connected to.
Appealing to your customer’s emotions with your marketing messages leaves a lasting impression, as long as you do it effectively and ethically. These are approaches I’ve learned to master over the course of my 20-plus years in business, so let’s dive into it.
Storytelling: Using empathy and other emotions
April 30, 2024
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