Eighty percent of sales are executed by just 8 percent of salespeople. This doesn’t mean that there are some killer sales reps out there who are simply better wired at bringing home the bacon, it means most sales teams are failing to execute because we officially live in a new hyper connected, fast paced and digital-first world.
A connected world means there are a myriad of channels for businesses to connect with their customers. In opening the floodgates, many mistake a wide sweep as an effective lead generation strategy. Unfortunately, the bulk are wrong and navigating the digital sale requires a blueprint.
