For businesses to have any hope of surviving this digital-dominated climate, having a robust inbound marketing strategy is essential. Where traditional outbound marketing and PR were once the go-tos for reaching customers and increasing brand awareness, inbound marketing has taken over, becoming the preferred and most effective way to broaden reach, create and nurture leads, and strengthen customer relationships over the long term.
Of course, this doesn’t mean that outbound marketing techniques like cold-calling or paid TV spots are entirely obsolete. In fact, it’s likely your business relies on one or more outbound marketing methods to nudge prospects in the right direction.
