Custom labels in Google Shopping allow you to add filters to individual products in your feed, which you can use to manage campaigns, optimise bids and customise reports for better performance.
Out of the box, Google Shopping doesn’t give you much control over which products show in your ads but you can use custom labels to prioritise your most important items.
In this guide, we explain everything you need to know about custom labels for Google Shopping and how you can set them up to maximise the performance of your campaigns.
