It’s kind of strange to be the proprietor of my own PR and marketing firm, advising other business owners on how they may be able to avoid hiring external representation to manage their marketing needs. But I get it. Not everyone sees the value (yet) of working with a second party, and even if they do, not everyone has the finances (yet) to work that into their annual budget.
Still, before I give you some tips on keeping things internal to the highest degree you can, it’s time for a reality check.
