You’ve heard management guru Peter Drucker’s maxim, “Culture eats strategy for breakfast” for years. If you think that means culture and strategy are two sides of a coin, and you have to choose one, you’re wrong. That’s because today, culture and strategy are the same side of the coin.
One of the key axioms of Fourth Industrial Revolution is that values are embedded in technology and its applications. An innovative new robot might liberate people from dangerous, repetitive work or dehumanize the workplace by squeezing endless efficiency out of every human it doesn’t replace. A smartphone app might simultaneously make banking more convenient and cyber-theft easier.
