In our busy world, video is becoming an increasingly popular vehicle for marketing content. People have less time these days, and video is a fast, modern, and engaging method for catching prospects’ attention. It might not be a surprise then that video marketers get 66 percent more qualified leads per year.
Still, many businesses are concerned that video production falls outside their budget. While it’s true that professional videos can be costlier than static content, they can also be more affordable than you might think, especially when you have a solid video marketing strategy in place before you start.