In the last 12 months, the demand to become a guest speaker on popular podcasts has skyrocketed. Suddenly, lots of people woke up to the power of this marketing tool — or, as I like to call it, the last place on the internet where you can still get 30 minutes of undivided attention.
Many entrepreneurs heard that you can leverage podcast guesting to promote their businesses. However, with the rise in demand, I’ve also noticed an increase in confusion. Turns out, for many, this strategy doesn’t work as well as they hope.