Keywords are a vital part of search engine optimisation and digital marketing as a whole. Keywords are specific words and phrases weaved into content to improve how it ranks in search engine results pages (SERPs).
Alongside determining which keywords to target, it’s also important for marketers to understand the intent linked to those keywords, as this has a big impact on the types of content visitors’ expect to see when searching, as well as the types of content that marketers must produce and optimise.
What Is Keyword Intent?
