So… What is a landing page?
A landing page is a section of a website accessed by clicking a hyperlink on another web page, and much different from the website’s home page. The main difference is all in the focus of that page.
Your landing page should always be the first thing your customers see when they click on your URL. In short, landing pages are designed for conversion. Don’t worry, we’ll go deeper in this soon.
Believe it or not, a homepage and landing page are not the same and have different purposes. A landing page is for conversations as we’ve previously stated. While a homepage is actually for exploration, they give general information on your website, which is also needed.
