As an introvert who comes from an SEO and technical background, I approach publicity more methodically than traditional publicists. Many of them rely on relationships with journalists and bloggers to get article placements. Others use services through which reporters actively look for expert quotes for their stories. Finally, traditional publicists often blast out press releases. All of these methods have value, but there are a tremendous amount of people with similar backgrounds and advice competing to appear in the same stories. So, how can you or your clients get critical placements amidst all the noise? One way is by crafting and promoting data stories.
