In 1964, media and communication theorist Marshall McLuhan coined the term “global village” to describe the “phenomenon of the world’s culture shrinking and expanding at the same time due to pervasive technological advances that allow for instantaneous sharing of culture.”
But I doubt he could envision the extent to which the boundaries of the world would shrink and what it would mean in terms of managing and meeting consumers and their expectations. We live in a world of gadgets and gizmos, where we are immersed in our devices, apps and online experiences.
