Every business is dependent on its customer base for survival. The stronger the relationship is between the business and the consumer; the better positioned the business is to effectively sell.
It’s not always about the amount of money a business invests in marketing campaigns or even how well-known the brand is that determines its success, but rather its ability to win and engage a group of loyal followers.
Thanks to social media, businesses all over the world have the unique opportunity to communicate on a personal level with their customers.
