While Gen Z has recently been the subject of conversation for many companies, Millennials are still the most influential consumer group in the world. Marketers around the globe have poured a huge amount of money and attention into this space, hoping to capture this valuable, yet mysterious audience.
As a result, “Millennial marketing” has become quite a crowded industry. Millennials, on average, see more than 3,000 advertisements a day. Through the noise, it has become increasingly challenging to differentiate your message and connect with valuable customers.
