Automation is something of a divisive issue in social media marketing circles. While some see automation as a helpful – even necessary – element of their overall social presence, others see it as counter-intuitive, going against the very foundations on which social media is built.
It is, after all, “social” media, there’s a distinct emphasis on interaction, but as with everything social, it’s all about balance. There are ways to utilize the benefits of automation without turning your profiles over to the robots.
