Every business knows the importance of content marketing in reaching new customers online. No matter what type of product or service you provide, you’ll need an active internet presence, since most people search online before making a purchase decision. But ranking well in searches is far more complicated than setting up a basic website and claiming your business page on Google.
Search algorithms look for a variety of factors when ranking sites, with quality being at the top of the list. At one time, businesses could cram keywords into a blog post or landing page and win rankings, but that no longer works.
